Aquafil brings sustainability at the Helmut Newton exhibition in Milan
Aquafil demonstrates once again the importance of collaboration for moving forward to more sustainable projects, and it does so even in things like the technical partnership for the “Helmut Newton Legacy” exhibition. Aquafil with its ECONYL® regenerated nylon, together with Radici, in fact, provided over 1300 square meters of carpets to cover the floor of Palazzo Reale and adapt it to the event.
Helmut Newon Legacy – © Luca Zanon Seventies
The exhibition “Helmut Newton Legacy” will be open at Palazzo Reale in Milan from 24 March to 25 June 2023. The big retrospective retraces through 250 photographs, magazines, documents and videos the entire career of the famous photographer, on the hundredth anniversary of his birth.
Right from the initial concept, the design of the Helmut Newton Legacy exhibition envisaged the use of recycled and recyclable materials, both to guarantee correct intervention in the space and for their reuse even after the installation. Thanks to the consultancy of Tiziano Guardini, sustainability consultant of this retrospective, the circular economy has become the interpretative key of the entire exhibition.
For this reason, the floor covering for the “Helmut Newton Legacy” exhibition, necessary to enable horizontal color uniformity, guarantee significant light absorption and avoid reflections, was made by Radici with the regenerated nylon produced by Aquafil, while for the walls were used raw panels in MDF, a material produced from recycled waste wood and covered with archive cotton fabrics supplied by Tessuti di Sondrio/Gruppo Marzotto.
After the exhibition, the carpet will have a second life. In fact, when dismantled, it will be cut into large format portions and assigned to ten artists who have joined a post-use creative project: Beppe Giacobbe, Michele Tranquillini, Valentina Grilli, Francesca Bazzurro, Guido Scarabottolo, Francesca Zoboli, Carlo Stanga and the calligrapher Luca Barcellona will transform the recovered carpet into works dedicated to the theme of environmental sustainability. The unique pieces will then be auctioned off and the proceeds donated to non-profit organizations.
Even the museum assistants’ chairs are light on the planet, such as the noho move™ chairs produced by Formway design studio with only two ingredients: recycled polypropylene for the seat and ECONYL® regenerated nylon for the supporting structure. Visitors will have the chance to try their ergonomic comfort at the shop located right at the end of the exhibition.
