Milan, 23rd September 2019 – Aquafil provided the centerpiece of the third annual Green Carpet Fashion Awards, Italia,– a green carpet made with ECONYL® regenerated nylon produced in collaboration with the Danish Company, ege carpets.
For the second year, the carpet was designed by Vogue editor, Hamish Bowles, Creative Director for the awards. Inspired by Leonardo Da Vinci in the 500th anniversary year of his death, it was a homage to da Vinci with an aesthetic that draws on his exquisite works and Renaissance tapestries.
Covering the Piazza della Scala, the storied square that links La Scala with the Palazzo, the carpet spanned 2,000 square meters and welcomed celebrity guests to the awards including, Adut Akech, Jon Kortajarena, Stella McCartney, Dame Anna Wintour, Valentino Garavani, Sophia Loren, Alessandra Ambrosio, Doutzen Kroes, Colin Firth, Shailene Woodley, Barbara Palvin, Elsa Hosk, Amber Valletta, Candice Swanepoel, Eric Underwood, Sinead Burke, Olivia Palermo, Ian Somerhalder, Nikki Reed, Pixie Geldof, Jess Glynne, Kat Graham, Lea T and Toni Garrn.
“We are privileged to partner with the Green Carpet Fashion Awards Italia for the third year running”, said Giulio Bonazzi, Aquafil CEO and President. “Honouring the endless possibilities offered by our ECONYL® regenerated nylon, which can be used both in fashion and design, Aquafil are turning a waste problem into exceptional solutions.”
“It has been a pleasure working once again with the incredibly talented Hamish Bowles, who has created another spectacular design. With our Italian heritage, we are proud to be involved with this important event, held at the prestigious Teatro alla Scala, celebrating other Italian companies working towards a more sustainable future. Similar to last year, the carpet, produced by Ege Carpet, will also be reused and then recycled, after the awards ceremony into yet another innovative creation!”
The carpet will be reused for other high-profile events across Europe before being recycled through the unique ECONYL® Regeneration Process.
ECONYL® yarn was also the ingredient chosen by A-Lab Milano for dresses worn by Veronika Mikos, Healthy Seas Project Co-ordinator, whilst on stage receiving the Circular Economy Award, as well as down the carpet by Roberta Bonazzi, wife of Aquafil chairman and CEO, Giulio Bonazzi.
The event, organized by Eco-Age and Camera Nazionale della Moda Italiana (CNMI), celebrated the commitment of fashion houses to sustainability, as they work to embrace rapid change while preserving the heritage and authenticity of small-scale producers.